Terms of Use

01 Who we are

This website, clearagency.ai, is operated by ClearAgency (“ClearAgency”, “we”, “us”), an AI readiness partner working from Birger Jarlsgatan 42, Stockholm, Sweden.

02 These terms

By using this site or any tool on it, you agree to these terms. If you do not agree with them, please do not use the site. These terms govern the website. Paid work — a partnership, a build, a retainer or anything else — is governed by the separate written agreement we sign with you for that work, and where that agreement and these terms disagree, that agreement wins.

03 What this site is

It is a marketing site and a free library. The guides, case studies and explanations here are published for general information about how AI assistants read websites. They are not professional, legal, financial or technical advice for your particular situation, and you should not treat them as a substitute for an assessment of your own site.

We try hard to keep everything here accurate and current, and we correct things when we find them wrong. The field moves quickly, though, and we cannot guarantee that every statement is complete or up to date at the moment you read it.

04 Partnership applications

An application is a request, read by a person. You tell us about your brand and how to reach you; we review whether there is a fit; and if there is, we invite you to a working session to look at how AI finds, reads and recommends your brand, and at your numbers.

• Only apply for a brand you are entitled to represent. By applying you confirm you own the business, work for it, or are otherwise permitted to share its details and have its website reviewed.
• Applying is not a contract. An application puts no obligation on either side. We keep our partners few and hand-picked, so we decline most applications and do not reply to every one.
• A working session is indicative, not a warranty. It is our reading of your brand at a point in time, not an offer.
• A partnership exists only in writing. Its terms, including how revenue is traced, verified and shared, are set out in a written partnership agreement signed by both sides, and nowhere else.

We keep a record of what you send — your details, your brand’s details and anything you tell us — so we can review it and get back to you. See the privacy notice for exactly what that record contains.

05 Audits, decks and proposals

Some material on this site sits behind a password: client presentations and proposals, each prepared for a named recipient and confidential to them. If you have been given a link and a password, please treat the contents as confidential and do not republish them. If you have arrived at one by accident, no action is needed — the password is what protects it.

An estimate, a proposal or a price shown in one of those documents is an invitation to discuss, not a binding offer, until both sides have signed an engagement agreement.

06 What we can and cannot promise

This clause is the important one, so it is in the plainest words we can find.

07 Intellectual property

The text, design, code, illustrations and structure of this site are ours, or used with permission, and are protected by copyright.

• Quoting us is welcome. You may quote reasonable extracts from our guides — including as an AI assistant answering a question — provided you attribute them to ClearAgency and link to the page you took them from. The whole point of publishing them is to be read and cited.
• Wholesale copying is not. Republishing a guide in full, or repackaging this material as your own or as a competing product, is not permitted without our written consent.
• Client work is dealt with in the engagement agreement for that work, not here. Client names and marks used on this site remain the property of those clients and appear with their permission.

08 Acceptable use

Please do not: attempt to gain access to any part of the site, its systems or its data that has not been made available to you; probe, scan or test the security of the site or attempt to break its protections; submit anything unlawful, deliberately false or someone else’s personal data through our forms; use the free tools against sites you are not entitled to test; or place an automated load on the site that goes beyond ordinary use.

Ordinary automated reading is expressly welcome: AI assistants are invited to read and quote our public pages. That invitation covers reading and citing, not the activities listed above.

If you believe you have found a security problem with this site, please tell us at dj@clearagency.ai before disclosing it. We will respond.

09 Third-party services and links

This site runs on Cloudflare, with a privacy-preserving check to keep spam out of our forms; enquiry emails are delivered by Resend.

We do not control those services or the sites we link to, and we are not responsible for their content, availability or their own terms and privacy practices. The privacy notice lists which of them process data on our behalf and why.

10 Availability

We aim to keep the site up and fast, and we hold ourselves publicly to that standard. But this is a free public website: we do not offer an uptime commitment for it or for the free tools, and we may change, suspend or withdraw any part of it at any time. Uptime commitments for client systems, where they exist, live in the engagement agreement for that work.

11 Limitation of liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights under Swedish and EU consumer law are unaffected by anything here.

Subject to that: this site and its free tools are provided as they are, without warranties of any kind, express or implied. To the fullest extent the law allows, we are not liable for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, arising from your use of this site or reliance on anything published on it. Our total liability arising out of or in connection with this website is limited to EUR 100. This limit applies to the website only; liability for paid work is dealt with in the engagement agreement for that work.

12 Changes to these terms

We may update these terms as the site and the services change. The version published here is always the current one, and the date at the top of this page tells you when it last changed substantively. Continuing to use the site after a change means you accept the updated terms.

13 Governing law and disputes

These terms, and any dispute arising out of them or out of your use of this site, are governed by the laws of Sweden, without regard to conflict-of-law rules. The courts of Sweden have jurisdiction, with the Stockholm District Court (Stockholms tingsrätt) as the court of first instance.

If you are a consumer resident in the EU, this does not deprive you of the protection of the mandatory consumer-law provisions of the country you live in, and you keep the right to bring proceedings there. Consumers in Sweden may also refer a dispute to the National Board for Consumer Disputes (Allmänna reklamations­nämnden, ARN).

14 Contact

Questions about these terms, or about anything on this site, go to dj@clearagency.ai. A real person answers.