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Case study · Elkontakten, Stockholm

The electrician an AI can read, trust, and even book a job with.

Elkontakten is a registered electrical firm in Huddinge that works across the Stockholm area. We rebuilt their website so an AI assistant can read it, trust it, and start a real quote through it. So when someone asks an assistant to find them an electrician, Elkontakten is ready to be the one it picks.

See it live at elinstallation.nu ↗
0
times they showed up in Google’s AI answers in three months, from a flat line
4.8 / 5
their rating from 438 real customer reviews
Top score
independently verified for how ready their website is for AI
Reads & acts
an assistant can read the site and start a quote through it
elinstallation.nuLive
Elkontakten's real website, showing one of their electricians at work

Their real website, their real electricians. See it live at elinstallation.nu ↗

First, what they do

From a single light to a whole home, wired right.

Elkontakten is a registered electrical firm. Their electricians do the small jobs and the big ones: a car charger on the wall, solar panels and a battery, smart lighting you control from your phone, or rewiring a whole house. They cover the Stockholm area, and they send you a proper quote back within a day.

People keep coming back. They have been recommended nine years running, with 4.8 out of 5 from more than four hundred reviews. The work is trusted. It just needed to be as easy to find as it is to rely on.

Car chargers Solar and battery Smart home lighting Full rewiring
The problem

A trusted electrician that was still easy to miss.

Elkontakten does good work, and the reviews prove it. They sit at 4.8 out of 5 from more than four hundred customers. But being good is not the same as being found.

More and more people now ask an AI assistant to sort out a tradesperson for them. The old website could not really be read by those assistants, so it was rarely the name they gave. And it certainly could not help the assistant do anything useful, like get a real quote started. A well liked firm was quietly losing work it never even heard about.

What makes this one different

The website doesn't just answer. It can take the next step.

Most work like this stops at being readable. This goes further. When an assistant is helping a customer, it can use Elkontakten's website on their behalf, not just talk about it.

Start a real quote

An assistant can send Elkontakten a proper quote request for the exact job the customer described, without them ever leaving the chat.

Straight from the source

Check your area

It can confirm that Elkontakten covers the customer's address before anyone spends time on a job that was never a fit.

No wasted trips

Give the real details

Opening hours, services, and how to get in touch, taken from the real website, so an assistant never has to guess or make something up.

Always current
The results

From a flat line to 11,500 in Google’s AI answers.

For most of the year, Google’s AI features barely surfaced them. Weeks after the AI-readable rebuild, that changed — and it has not stopped since. These are Elkontakten’s own Search Console numbers for Google’s AI features (AI Overviews and AI Mode).

How often Elkontakten shows up in Google’s AI answers Elkontakten · Search Console · Generative AI features
0 4K 8K 12K AI-readable rebuild live 11,500 Flat all summer 14 Sep 2026
0

times they came up in Google’s AI answers since the rebuild, up from almost none

0

times a day at the busy peak, versus single digits before

Rising

weeks on, the line is still going up. It has not stopped.

Elkontakten · elinstallation.nu · Search Console, Generative AI features · 15 Jun to 14 Sep 2026. Real numbers, from Google’s own account.

Named first, for real

Ask ChatGPT for an electrician in Huddinge. Elkontakten comes first.

Not a mock-up. A real answer from ChatGPT, asked to rank electricians in Huddinge — Elkontakten is number one, with its address and phone, ahead of nine others.

Asked in ChatGPT

“Who’s the recommended electrician in Huddinge? Give me a ranking.”

1
Elkontakten Sverige AB
Sjövägen 35B, Huddinge · 08-642 68 66 · named first of ten, ranked on customer ratings, review volume and local presence.

Answers vary by session — but this is the name it puts at the top, because the site is written for an assistant to read and trust.

What a customer sees now

A tripping fuse box, sorted before lunch.

?“My fuse box keeps tripping. Who can look at it near Stockholm this week?”
AIElkontakten covers the Stockholm area and takes exactly this kind of job. I can start a booking request for you now, and a qualified electrician will confirm a time.
This is the part that is genuinely new. The assistant does not just name Elkontakten, it can take the next step, because their website offers it one to take.
Could this be your business?

The next step, for other trades.

Elkontakten is an electrician, but any trade a customer needs in a hurry gains from a website an assistant can act on, not just read. Here are three in the same position.

A plumber
“A plumber who can come out today for a leak?”
If the website is just a phone number, an assistant can suggest them but no more. The job waits on a call the customer may never make.
A locksmith
“Locked out right now, who can help fast?”
A website an assistant can act on lets it start the request there and then, at the exact moment the customer needs it most.
A boiler engineer
“My boiler is out, who can fix it this week?”
Readable and ready to act, so an assistant names this engineer and begins the booking in the same breath. Just like Elkontakten.
The questions people ask

The questions Elkontakten asked us too.

Does an assistant really book the job, or just suggest?
It can start the request with the details a customer gives. A person at Elkontakten still confirms the time. The point is the customer does not have to stop, hunt for a number and call. The next step is already taken.
Is it safe to let a machine take bookings?
Yes. It gathers a request, it does not commit anyone to anything. A qualified electrician reviews and confirms every job, exactly as before. The customer simply gets there faster.
Could my trade offer this?
Any trade where a customer wants to act quickly, a plumber, a locksmith, a cleaner, gains the most. If a person can book you, an assistant can help them start, at the moment they decide.
Did the website change for customers?
No. It looks and works the same. The tools an assistant can use sit quietly alongside the normal website, unseen by a person just browsing.
Don't take our word for it

Every claim here can be checked on the real site.

We do not sell a standard we have not met ourselves. Elkontakten's website is independently verified as top-tier for AI-readiness. So is our own.

A+

Elkontakten sits at the very top.

Independently verified as top-tier for AI-readiness — among the highest a website can reach, confirmed on Elkontakten's live site.

By introduction

We take on very few.

We work with a small number of established businesses, mostly through an introduction from someone they trust. If that is you, there is one address.